ADVANCING HUMAN HEALTH and wellbeing WITH EXPERT INSIGHTS

Since 1994, Science & Medicine Group has been the premier leader in market research and digital marketing services for companies worldwide. Our ability to connect our clients with the largest and best expert networks is unmatched. Our mission? To empower organizations driving human health forward by delivering the insights and tools needed to accelerate decision making with confidence.

Learn More About Us

Industries We Serve

Analytical Instruments
Laboratory Diagnostics
Life Sciences
Medical Imaging
Private Equity

Our Solutions

Explore our comprehensive suite of solutions, designed to drive your success.
Why? Because when you succeed, science and medicine move forward.

Branding

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Learn More about
Branding

Competitive Assessment

Gain insights into competitors' strategies, market positioning, and customer perceptions to identify differentiation opportunities.

Learn More about
Competitive Assessment

Customer Insights

Gather essential customer feedback to drive informed decision-making and business success.

Learn More about
Customer Insights

Go to Market Strategy

Develop a robust strategy outlining tactics to engage your target audience effectively, supported by thorough market research.

Learn More about
Go to Market Strategy

Growth Opportunities

Navigate market intricacies with confidence, leveraging market research insights to pursue growth opportunities.

Learn More about
Growth Opportunities

Lead Generation

Connect with industry professionals through tailored lead generation solutions for manufacturers in various sectors.

Learn More about
Lead Generation

Market Landscape

Gain essential insights beyond extrapolated data, enhancing projections and strategic decision-making.

Learn More about
Market Landscape

Pricing Strategy

Strike a balance between profitability and perceived value with market research-driven pricing strategies.

Learn More about
Pricing Strategy

Product Development

Overcome hurdles and stay ahead of competitors by leveraging market research insights throughout the product development process.

Learn More about
Product Development

Thought Leadership

Elevate your brand's thought leadership status within niche communities for sustained success.

Learn More about
Thought Leadership

Value Proposition

Create compelling value propositions by understanding customer needs, preferences, and pain points through market research.

Learn More about
Value Proposition

Website Traffic

Direct targeted traffic to your site, ensuring optimal visibility and engagement across industries.

Learn More about
Website Traffic

Our Customers

Latest Products from Our Brands

In Vitro Diagnostics (IVD) in the United States, 6th Edition

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $5,600.00 through $8,000.00

In Vitro Diagnostic (IVD) Trends and Market Update, 2025

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $5,600.00 through $8,000.00

Mapping the Modern Life Science Purchasing Journey: How Customers Think, Decide, and Purchase in 2025

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

2025 MR Market Outlook Report

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $10,850.00 through $15,500.00

Global Market for Medical Devices, 15th Edition (2025–2030)

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $5,600.00 through $8,000.00

2025 CT Market Outlook Report

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $10,850.00 through $15,500.00

Bioprocessing Market 2025: Tools & Products Report

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $7,000.00 through $10,000.00

Lab Budgets and Funding Sources Survey 2022

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

The 2022 Market for Analytical & Life Science Instrumentation in the Asia Pacific

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

The 2022 Global Assessment Report: The Analytical and Life Science Instrumentation Industry

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $21,000.00

Resource Hub

Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Blog

IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing

June 14, 2024

In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…

Read Article

Our Brands

Our industry-leading brands provide comprehensive solutions by leveraging shared data, intelligence, and resources across multiple sectors.