ADVANCING HUMAN HEALTH and wellbeing WITH EXPERT INSIGHTS

Since 1994, Science & Medicine Group has been the premier leader in market research and digital marketing services for companies worldwide. Our ability to connect our clients with the largest and best expert networks is unmatched. Our mission? To empower organizations driving human health forward by delivering the insights and tools needed to accelerate decision making with confidence.

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Industries We Serve

Analytical Instruments
Laboratory Diagnostics
Life Sciences
Medical Imaging
Private Equity

Our Solutions

Explore our comprehensive suite of solutions, designed to drive your success.
Why? Because when you succeed, science and medicine move forward.

Branding

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

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Branding

Competitive Assessment

Gain insights into competitors' strategies, market positioning, and customer perceptions to identify differentiation opportunities.

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Competitive Assessment

Customer Insights

Gather essential customer feedback to drive informed decision-making and business success.

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Customer Insights

Go to Market Strategy

Develop a robust strategy outlining tactics to engage your target audience effectively, supported by thorough market research.

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Go to Market Strategy

Growth Opportunities

Navigate market intricacies with confidence, leveraging market research insights to pursue growth opportunities.

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Growth Opportunities

Lead Generation

Connect with industry professionals through tailored lead generation solutions for manufacturers in various sectors.

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Lead Generation

Market Landscape

Gain essential insights beyond extrapolated data, enhancing projections and strategic decision-making.

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Market Landscape

Pricing Strategy

Strike a balance between profitability and perceived value with market research-driven pricing strategies.

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Pricing Strategy

Product Development

Overcome hurdles and stay ahead of competitors by leveraging market research insights throughout the product development process.

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Product Development

Thought Leadership

Elevate your brand's thought leadership status within niche communities for sustained success.

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Thought Leadership

Value Proposition

Create compelling value propositions by understanding customer needs, preferences, and pain points through market research.

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Value Proposition

Website Traffic

Direct targeted traffic to your site, ensuring optimal visibility and engagement across industries.

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Website Traffic

Our Customers

Latest Products from Our Brands

Global Market for At-Home and Home Collection In Vitro Diagnostic (IVD) Testing, 2025–2030

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $5,600.00 through $8,000.00

Market Landscape: Fluid Particle Sizing & Distribution

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: Price range: $5,600.00 through $8,000.00

The 2023 Global Assessment Report: The Analytical and Life Science Instrumentation Industry

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $22,000.00

SDi Companies Market Shares Report 2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $8,000.00

From Lab to Table: SDi Food Applications Opportunity Report 2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $8,000.00

SDi Global Process Instrumentation 2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

SDI Bioprocessing Markets and Forecast, 2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $8,000.00

SDi Mass Spectrometry 2023 Market Opportunity Report

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

SDi Lab Automation 2023

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $8,000.00

SDi Spatial Biology 2023 Market Opportunity Report

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Price: $10,000.00

Resource Hub

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Blog

IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing

June 14, 2024

In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…

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Our Brands

Our industry-leading brands provide comprehensive solutions by leveraging shared data, intelligence, and resources across multiple sectors.