Market Landscape
Navigating the Terrain: Exploring Dynamic Market Landscapes
Market Size
Measurement of the total volume and/or value of all sales in the market
Market Share
Proportion of the total market held by business, product, or brand
Growth Rate
Annual increase in product sales or population within a given market
Products to Accelerate Your Decisions
Need assistance in exploring your market landscape comprehensively? Science and Medicine Group delivers a diverse range of solutions for effectively and precisely assessing markets.
Market Reports
Valuable insights into market dynamics & the relative positioning of key players through industry trends and competitor assessments.
Databases
Determine market share and size by providing insights into consumer behavior, sales trends, and competitive positioning.
Custom Market Research
For more specific markets, identify market size and share directly from the market to gather factors such as the number of potential buyers, their purchasing behavior, and their preferences.
Are you looking for a partner to help you assess market size, share, and growth rate? Contact us today to get started!
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IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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