Go to Market Strategy
Craft a Winning Go-to Market Strategy with Strategic Market Research
A strong go-to-market strategy is critical to success for any product or service launch. Your strategy should outline the plan and tactics required to effectively engage your target audience. To ensure a comprehensive go-to-market strategy, it’s essential to conduct thorough market research in the following key areas.
Target Audience
Identify the best marketing channels for reaching your audience and tailor your messaging.
Market Fit
Ensure your new offering addresses a specific need or preferences in the market.
Price
Align with your audience's willingness to pay, product value, and competitive position.
Distribution Channels
Reach your audience efficiently and effectively.
Competition
Learn how to effectively differentiate your offering.
Demand
Validate the viability of your offering and avoid risk.
Products to Accelerate Your Decisions
Need help devising a winning go-to-market strategy? Science and Medicine Group offers a range of tools to support you through every phase, including product validation, pricing strategies, launch assistance, and more!
Digital Communities
Harness digital communities as an advertising avenue to expose your new offering to niche, highly engaged audiences.
Databases
Analyze install base to identify your target audience, competitive market share, market demand, and direct sales opportunities.
Custom Market Research
Interact with the market to define your ideal customer profile and assess market fit and demand, interview individual buyers to glean insights into competitive offerings and purchasing channels and utilize conjoint analysis to evaluate pricing models based on customer-perceived value of different product attributes.
Market Reports
Dive into our comprehensive reports to identify your target audience, assess market fit, benchmark yourself against the competition, understand market demand, and explore the best sales and distribution channels.
Are you looking for a partner to take your go-to-market strategies to the next level? Contact us today to get started!
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IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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