A Brand of Science and Medicine Group

See the Imaging Market Through Your Customers' Eyes

 
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Industries We Serve

Medical Imaging Diagnostics  •  Clinical Diagnostic Instruments  •  Private Equity 

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Our Solutions

Explore our comprehensive suite of solutions, designed to drive your success. Why? Because when you succeed, science and medicine move forward.

Branding

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

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Competitive Assessment

Gain insights into competitors' strategies, market positioning, and customer perceptions to identify differentiation opportunities.

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Customer Insights

Gather essential customer feedback to drive informed decision-making and business success.

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Go to Market Strategy

Develop a robust strategy outlining tactics to engage your target audience effectively, supported by thorough market research.

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Growth Opportunities

Navigate market intricacies with confidence, leveraging market research insights to pursue growth opportunities.

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Market Landscape

Gain essential insights beyond extrapolated data, enhancing projections and strategic decision-making.

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Pricing Strategy

Strike a balance between profitability and perceived value with market research-driven pricing strategies.

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Product Development

Overcome hurdles and stay ahead of competitors by leveraging market research insights throughout the product development process.

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Value Proposition

Create compelling value propositions by understanding customer needs, preferences, and pain points through market research.

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Latest Resource

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Benchmarking in 2026: Diagnostic Imaging Customer Experience: Data Highlight

November 4, 2026

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Download free data from IMV’s first diagnostic imaging customer experience benchmark, including manufacturer scores, touchpoint leaders, modality results, and AI/ML use, based on 341 customers.

Latest Market Reports

 

Our syndicated reports are vital tools for companies aiming to develop and implement effective market strategies. View our latest reports below.

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Benchmarking in 2026: Diagnostic Imaging Customer Experience and Service Performance Perspectives

October 30, 2026

IMV’s diagnostic imaging customer experience benchmark shows how 341 North American customers rate seven manufacturers across the purchasing life cycle, and which touchpoints matter most.

$10,000.00

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2026 MR Market Outlook Report

October 29, 2026

IMV’s 2026 MR Market Outlook Report draws on a survey of 350 U.S. MR professionals to benchmark MRI volumes, installed base share, purchase plans through 2028, and contrast use.

Price range: $10,850.00 through $15,500.00

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2026 CT Market Outlook Report

September 25, 2026

IMV’s 2026 CT Market Outlook Report analyzes U.S. CT procedure volumes, installed base, manufacturer market share, purchase plans, and site operations trends from a survey of 350 professionals.

Price range: $10,850.00 through $15,500.00

Our Customers

Our Brands

Life Sciences

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Deep commercial insights, in-depth analyses into pivotal markets, cutting-edge technologies, and invaluable customer insights developed by primary research, equipping you with data-driven strategies to market to scientists effectively.

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Laboratory Diagnostics

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Market analysis, sizing, and segmentation developed by end-market specialists and bolstered by secondary sources.

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Instrument Business Outlook

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The latest curated industry news, information, and trends to deliver the most analytical instrument insight with the least time investment for executives and investors.

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Imaging Diagnostics

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Modality-specific reports identifying market trends, purchasing habits, future plans, procedure volumes, and lab budgets.

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Analytical Instruments

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Technology reports with a detailed and concise global perspective of specific markets, market size, growth, and vendor share.

View New Research Reports