Benchmarking in 2026: Diagnostic Imaging Customer Experience: Data Highlight

A free look at how 341 imaging customers rate GE, Siemens, Hologic, Philips, Canon, Carestream, and Fujifilm across the purchasing life cycle

Imaging equipment decisions no longer come down to performance, service plans, and price alone. Customer experience, from the first sales conversation through installation, training, and years of service, is now a key way manufacturers set themselves apart. Knowing where each manufacturer leads, and which touchpoints customers value most, takes data from the people who buy and use the equipment.

This free data highlight from IMV’s first-ever Benchmarking in 2026: Diagnostic Imaging Customer Experience and Service Performance Perspectives shares key findings from a June to July 2026 survey of 341 North American imaging equipment customers. Respondents include radiologists, technologists, and department administrators, managers, and supervisors.

Why Download This Data Highlight:

• See which manufacturers deliver the best overall customer experience, with GE, Hologic, and Siemens all scoring above the industry average of 39.4
• Find out who led each stage of the customer journey, from equipment awareness and selection to installation, support, and service
• Learn which touchpoints customers rank as most important, and why equipment installation and training stands out for both importance and performance
• Compare customer experience across eight modalities, from SPECT, the top scorer, to digital X-ray
• Explore where departments use AI/ML applications today, and how satisfied they are with them by modality

What’s in the Full Report:

The complete report spans 129 pages with 102 exhibits. It benchmarks seven manufacturers across 24 touchpoint attributes in the pre-purchase, initial product, and post-purchase phases of the customer experience. It includes manufacturer rankings at every touchpoint, a relative importance analysis that separates the drivers of a positive experience from table-stakes touchpoints, and modality-level rankings for CT, MRI, ultrasound, digital X-ray, mammography, C-arm, PET, and SPECT. Individual profiles cover Canon Medical Systems, Carestream, Fujifilm, GE Healthcare, Hologic, Philips Healthcare, and Siemens Healthineers, each with a manufacturer personality profile.

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