ADVANCING HUMAN HEALTH AND WELLBEING WITH EXPERT INSIGHTS

Since 1994, Science & Medicine Group has been the premier leader in market research and digital marketing services for companies worldwide. Our ability to connect our clients with the largest and best expert networks is unmatched. Our mission? To empower organizations driving human health forward by delivering the insights and tools needed to accelerate decision making with confidence.

Industries We Serve

Analytical Instruments

Laboratory Diagnostics

Life Sciences

Medical Imaging

Private Equity

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Experienced radiologist reviewing brain scans

Our Solutions

Explore our comprehensive suite of solutions, designed to drive your success.
Why? Because when you succeed, science and medicine move forward.

Branding

Measure and understand intangible brand perceptions across diverse consumer segments for effective positioning.

Competitive Assessment

Gain insights into competitors’ strategies, market positioning, and customer perceptions to identify differentiation opportunities.

Customer Insights

Gather essential customer feedback to drive informed decision-making and business success.

Go to Market Strategy

Develop a robust strategy outlining tactics to engage your target audience effectively, supported by thorough market research.

Growth Opportunities

Navigate market intricacies with confidence, leveraging market research insights to pursue growth opportunities.

Lead Generation

Connect with industry professionals through tailored lead generation solutions for manufacturers in various sectors.

Market Landscape

Gain essential insights beyond extrapolated data, enhancing projections and strategic decision-making.

Pricing Strategy

Strike a balance between profitability and perceived value with market research-driven pricing strategies.

Product Development

Overcome hurdles and stay ahead of competitors by leveraging market research insights throughout the product development process.

Thought Leadership

Elevate your brand’s thought leadership status within niche communities for sustained success.

Value Proposition

Create compelling value propositions by understanding customer needs, preferences, and pain points through market research.

Website Traffic

Direct targeted traffic to your site, ensuring optimal visibility and engagement across industries.

Latest Market Research Reports

Our syndicated reports are vital tools for companies aiming to develop and implement effective market strategies.
View the latest reports from our market insights brands.

The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition

Explore the latest trends and forecasts in the point-of-care (POC) diagnostic tests market with Kalorama Information’s The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. Discover the key growth areas and technological advancements shaping the future of POC diagnostics.

Lab-based analyzers in hospitals and reference labs are the cornerstone of revenues in the in…

Price range: $7,000.00 through $10,000.00

In Vitro Diagnostic (IVD) Trends and Market Update: March 2024

Explore the latest trends and developments in the in vitro diagnostic (IVD) market with Kalorama Information’s comprehensive report, In Vitro Diagnostic (IVD) Trends and Market Update: March 2024. Gain insights into key growth segments, industry trends, and emerging technologies shaping the future of IVD.

The report offers updated data analysis based on Kalorama Information’s annual…

Price range: $5,000.00 through $7,875.00

Cell Therapy and Gene Therapy Disease Markets, 2023-2029

Explore the future of medicine with our in-depth report on cell therapy, gene therapy, and RNA therapy markets. Cell therapy and gene therapy represent a frontier in modern medicine, promising revolutionary treatments by treating the underlying genetic causes of disease and by genetically controlling the body’s immune system. Recent years have seen an increase in…

Price range: $5,000.00 through $7,875.00

The World Market for Veterinary Diagnostics, 7th Edition

Unlock the potential of the veterinary diagnostics market with Kalorama Information’s comprehensive report, The World Market for Veterinary Diagnostics, 7th Edition, which dives deep into the world of animal healthcare diagnostics. From disease identification to monitoring, veterinarians rely on a variety of tests for accurate diagnoses and effective treatment plans. Our report provides a detailed…

Price range: $5,000.00 through $7,875.00

The Market and Future Potential for Molecular Point-of-Care (mPOC), 11th Edition

Explore the cutting-edge world of molecular point-of-care (mPOC) diagnostic solutions with our latest report, offering a detailed analysis of the market and future growth potential from 2023-2028. mPOC technology revolutionizes diagnostic capabilities, providing enhanced sensitivity and specificity compared to traditional near-patient tests. These solutions are instrumental in critical care units, physician offices, outpatient clinics,…

Price range: $5,000.00 through $7,875.00

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In Vitro Diagnostic (IVD) Trends and Market Update, 2025

December 2, 2025

Updated December 2025

Kalorama Information’s In Vitro Diagnostic (IVD) Trends and Market Update, 2025 delivers critical insights into the evolving IVD market amid global economic uncertainties. Published twice annually—in April and in December following the release of Kalorama’s flagship study, The Worldwide Market for In Vitro Diagnostics (IVD), 18th Edition—this report serves as both a standalone resource and…

Price range: $5,600.00 through $8,000.00

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Mapping the Modern Life Science Purchasing Journey: How Customers Think, Decide, and Purchase in 2025

November 26, 2025

On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing.  However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all of the touchpoints, channels,…

$10,000.00

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2025 MR Market Outlook Report

November 24, 2025

This 2025 MR Market Outlook Report summarizes the results of IMV Medical Information Division’s 2025 survey of U.S. hospitals and independent imaging centers that perform MR procedures using fixed and mobile MR scanners and provides a summary of the MR medical imaging market. The report provides detailed information about the priorities and outlook of departments…

Price range: $10,850.00 through $15,500.00

Our Brands

Our industry-leading brands provide comprehensive solutions by leveraging shared data, intelligence, and resources across multiple sectors, including laboratory diagnostics, analytical instruments, diagnostic imaging, and life sciences. 

AuntMinnie
BioInformatics
DrBicuspid
IBO
IMV
Kalorama
SDI
The Science Advisory Board
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