Thought Leadership
Expert Thought Leadership Solutions Tailored for Healthcare Innovators
Becoming a trusted voice in your field is paramount for sustained success. At Science and Medicine Group, we specialize in elevating your brand’s thought leadership status within the radiology, dental, clinical laboratory, pathology, and diagnostic communities.
How We Do It:
Content Creation
Our team of industry-savvy editors’ partner with you to craft compelling thought leadership content, including articles, whitepapers, webinars and more designed to showcase your expertise and insights.
Engagement Strategies
Foster meaningful conversations with your audience through interactive webinars, Q&A sessions, and online forums, positioning your brand as a go-to resource for industry knowledge.
Strategic Distribution
Already have content of your own? Through targeted distribution channels, we can amplify the reach and impact of your thought leadership content across various digital channels.
Benefit from our reputation as a trusted curator of industry insights, lending credibility to your brand and enhancing your reputation as an industry authority. Contact us to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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