Customer Insights
Discover the Key to Customer Success
Customer insights play a pivotal role in driving business success, highlighting the critical importance of gathering customer feedback for informed decision-making. Here's why it matters:
Cultivate stronger relationships with customers
Uncover hidden dissatisfied customers
Monitor and evaluate progress over time
Boost customer retention rates
Refine your product development roadmap
Custom Market Research Solutions
Science and Medicine Group provides the necessary tools and resources to help you understand your customers’ perceptions of your products and services, pinpoint areas for improvement, and identify your strengths.
Customer Satisfaction
Enable product enhancements and drive loyalty.
Voice of Customer (VOC)
Understand needs, preferences, and pain points to develop tailored products.
Net Promoter Score (NPS)
Measure your overall customer experience effectiveness.
Win/Loss Analysis
Refine strategies, improve competitiveness, and increase win rates.
Are you looking for a partner to help you uncover valuable customer insights? Contact us today to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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