ServiceTrak
Customer Satisfaction and Brand Loyalty: Insights for Sustainable Growth
Discover ServiceTrak reports—an unbiased analysis revealing service trends across the imaging and clinical laboratory industries, and detailed manufacturer ratings by modality. Original Equipment Manufacturers (OEMs) leverage these insights to benchmark their industry standing, spanning overall service performance and satisfaction levels.
The Challenge
OEMs lack access to reliable, unbiased insights into their competitive positioning based on direct customer feedback they can trust.
Our Approach
IMV conducts surveys among equipment users and decision makers, evaluating 37 key attributes for each manufacturer
Ratings are on a scale of 1 to 10 , tracked over the past 5 annual periods to reveal trends
Statistical analysis pinpoints critical drivers influencing ratings and identifies top performers across:
Overall Manufacturer Performance
System Performance
Service Performance
The Benefits
Gain insights into factors driving customer satisfaction and the likelihood of repurchase
Benchmark performance against primary competitors
Spotlight areas for enhancement to enhance competitive edge
Utilize findings to discern strengths and weaknesses of competitors, informing strategic decisions
What Makes Us Different?
Best in class primary research methodologies
Insights based on direct voice of customer
Competitor specific sample sizes that map to our proprietary IMV Database obtained through ongoing primary research
Modalities Covered
Medical Imaging
MR
CT
Nuclear Medicine
PET
X-Ray Cardiovascular
X-Ray Mammography
X-Ray General Radiation
X-Ray RF
Ultrasound General/OB
Ultrasound Cardiology
Radiation Oncology
Clinical Laboratory
Immunoassay
Chemistry
Integrated (Chemistry/Immunoassay)
Coagulation
Hematology
ID/AST
Blood Culture
Molecular
Urinalysis
Blood Gas
Lab Automation