ServiceTrak
Customer Satisfaction and Brand Loyalty: Insights for Sustainable Growth
Discover ServiceTrak reports—an unbiased analysis revealing service trends across the imaging and clinical laboratory industries, and detailed manufacturer ratings by modality. Original Equipment Manufacturers (OEMs) leverage these insights to benchmark their industry standing, spanning overall service performance and satisfaction levels.
The Challenge:
OEMs lack access to reliable, unbiased insights into their competitive positioning based on direct customer feedback they can trust.
Our Approach:
- IMV conducts surveys among equipment users and decision makers, evaluating 37 key attributes for each manufacturer
- Ratings are on a scale of 1 to 10 , tracked over the past 5 annual periods to reveal trends
- Statistical analysis pinpoints critical drivers influencing ratings and identifies top performers across:
-
- Overall Manufacturer Performance
- System Performance
- Service Performance
-
The Benefits:
- Gain insights into factors driving customer satisfaction and the likelihood of repurchase
- Benchmark performance against primary competitors
- Spotlight areas for enhancement to enhance competitive edge
- Utilize findings to discern strengths and weaknesses of competitors, informing strategic decisions
What Makes Us Different?
- Best in class primary research methodologies
- Insights based on direct voice of customer
- Competitor specific sample sizes that map to our proprietary IMV Database obtained through ongoing primary research