Product Development
Crafting Innovation for Product Development Success
Navigating product development hurdles involves overcoming challenges such as identifying market needs, understanding consumer preferences, and staying ahead of competitors. Market research provides invaluable insights to make informed decisions throughout the product development process, ultimately increasing the likelihood of success in the market.
Your Roadmap for Success
02
Research and Feasibility Assessment
01
Identifying Unmet Needs
- Customer surveys
- Interviews
- Competitor assessment
02
Research and Feasibility Assessment
04
Regulatory Planning
03
Concept Development and Validation
- Concept Testing
- Focus Groups
04
Regulatory Planning
05
Prototype Development and Testing
- Product Feature Testing
- User Experience Testing
06
Clinical Trials, Regulatory Submission and Approval
- Product Feature Testing
- User Experience Testing
06
Clinical Trials, Regulatory Submission and Approval
- Product Feature Testing
- User Experience Testing
08
Market Entry and Commercialization
- Market Positioning/Branding
- Pricing
07
Manufacturing and Quality Assurance
08
Market Entry and Commercialization
- Market Positioning/Branding
- Pricing
09
Post-Market Surveillance and Continuous Improvement
- Customer Satisfaction/Feedback
- Product Improvement
Products to Accelerate Your Decisions
Need support in validating your product ideas? Science and Medicine Group offers a variety of tools to ensure your products and services are tailored to precisely meet your customers’ needs and preferences.
Market Reports
Learn market trends, customer preferences, competitor analysis, and market gaps to guide decision making from ideation to launch.
Databases
Discover the desired product features for customer future purchase plans.
Custom Market Research
Identify needs, conduct testing, refine branding, and prioritize customer satisfaction through surveys, interviews, and analysis.
Rate My Product
Test your new product ideas against our extensive database of industry norms and gain critical insights to drive success.
Are you looking for a partner to help you successfully develop your product? Contact us today to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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