Branding
Mastering the Art of Brand Perception
Understanding and measuring intangible brand perceptions and sentiments across diverse consumer segments presents a significant challenge for companies, but it's essential if you want to position effectively.
How can you measure the strength of your brand?
Brand Awareness
The extent to which consumers recognize or recall a brand through name, logo, or other identifying elements.
Brand Loyalty
Measuring consumers commitment and attachment to a brand, often driven by positive experiences, satisfaction, and value.
Brand Image
The perception consumers have of a brand through the feelings, beliefs, and impressions associated with it.
Brand Equity
The overall value of a brand as perceieved by consumers leading to competitive advantages, higher customer loyalty, and increased profitability.
Brand Associations
The mental connections linked to a brand that influences consumers perceptions and behaviors.
Products to Accelerate Your Decisions
Science and Medicine Group provides the necessary tools and resources to accurately assess the effectiveness of your brand and successfully promote it to your target audience.
ServiceTrak Reports
Identify what drives customer satisfaction and the probability of repurchase. Consumers rate brands on multiple attributes to determine their overall value and identify competitive advantages.
Databases
Identify market share by brand and modality.
Custom Market Research
Surveys, in-depth interviews, and focus groups can generate rich and nuanced insights into the various dimensions of brand to identify areas of growth.
Digital Communities
Reach out to niche, deeply engaged audiences to amplify your brand presence and enhance its impact.
Are you looking for a partner to support your brand strategy?
Contact us today to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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