Competitive Assessment
Unraveling Competitor Strategies with Strategic Market Research
Dynamic markets and complex competitor strategies can create challenges for businesses trying to conduct a competitive assessment. Market research can help by providing insights into competitors’ market positioning, product offerings, and customer perceptions, enabling businesses to identify opportunities for differentiation and strategic advantage.
Competitive Intelligence as a Cross-Functional Tool:
Product Managers
- Empowers data-driven decisions.
- Identifies market gaps for targeted products.
- Enables differentiation and effective positioning.
Research & Development Teams
- Fuels innovation with insights.
- Supports benchmarking for breakthroughs.
Marketing Teams
- Informs messaging and campaigns.
- Guides market segmentation.
- Enhances competitor analysis.
Sales Teams
- Addresses objections effectively.
- Customizes pitches for impact.
- Improves negotiations with insights.
Customer Support Teams
- Anticipates and troubleshoots issues.
- Enhances product knowledge for customer assistance.
Corporate Strategists
- Guides market entry strategies.
- Influences decisions on mergers and acquisitions.
Products to Accelerate Your Decisions
With Science and Medicine Group, conducting competitive assessments is seamless, irrespective of complexity, thanks to our extensive tools and expertise. Our diverse range of products and services ensures we can adapt to your needs and budget effectively.
Market Reports
Recognize up-and-coming rivals and potential industry disruptors.
ServiceTrak Reports
Track your competitors' strengths and weaknesses from the market's perspective.
Databases
Track competitive share, technological advancements, and customer trends.
Custom Market Research
Understand users' perceptions of competitive products to structure your sales and pricing strategies.
Are you looking for a partner to support your competitive assessment research? Contact us today to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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