Growth Opportunities
Conquer Growth Challenges
In the quest for growth, effective strategies hinge on thorough market research. To provide essential insights for confident decisions amid market intricacies.
Seeking assurance in the growth opportunities you pursue?
Here are our top 10 recommendations to explore
1. Understanding Customer Needs
2. Identifying Market Trends
3. Assessing Market Potential
4. Mitigating Risk
5. Strategic Planning
6. Analyzing the Competition
7. Evaluating Existing Products or Services
8. Optimizing Marketing Strategies
9. Resource Allocation
10. Measuring Performance
Products to Accelerate Your Decisions
We equip you with the necessary tools to evaluate growth opportunities and proceed with confidence.
Market Reports
Assess market potential, and emerging market trends, enabling you to capitalize on new markets and growth prospects.
Databases
Identify growth opportunities by understanding providers’ 3-year equipment purchase plans and customer needs.
Custom Market Research
- Voice of the customer to identify unmet customer needs for product development, assess customer challenges to mitigate risk, and gather intel to analyze the competition, directly from your market.
- Secondary Research to identify emerging market trends or gaps in the competitive landscape.
- Quantitative Studies to optimize marketing strategies and create targeted marketing campaign.
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Self-service market research allowing you to assess your product's market potential.
Are you looking for a partner to help you identify and seize growth opportunities? Contact us today to get started!
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Blog
IVD Trends to Watch: The Evolution of Point-of-Care (POC) Diagnostic Testing
June 14, 2024
In 2023, point-of-care (POC) diagnostic testing market sales reached $36.8 billion, fueled by both professional and self-testing, according to Kalorama Information’s April 2024 report The Worldwide Market for Point-of-Care (POC) Diagnostic Tests, 11th Edition. The POC diagnostic testing market continues to expand thanks to emerging technologies and increasing demand that will drive growth into the…
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