Customer Journey

As life science researchers continue to elevate their expectations, understanding customer experience enables suppliers to identify areas of improvement and benchmark against their key competitors. In 2024, we continued a longitudinal study to support suppliers looking to improve their customer experience strategy. The outcome is our latest report, Benchmarking for 2024: Understanding the Life Science Customer…

Learn how your customers are using research antibodies! Designed to help suppliers of standard catalog antibodies, BioInformatics, part of Science and Medicine Group, initiated a study that asked 547 global life scientists about their usage and purchasing habits for research antibodies! This report, 2024 Market Report for Research Antibodies, will help commercial suppliers make strategic decisions about…

Discover Life Science customers’ expectations and perceptions of their experiences with customer service and technical support.

To help suppliers understand the importance of customer service and technical support in purchase decisions and recommendations of life science suppliers, BioInformatics, part of Science and Medicine Group, designed a study that asked 414 global life scientists with recent…

How do you position your company to be part of their process? How do you determine what criteria they will use. The Life Science Customer Purchasing Journey is a unique tool that can help to understand the purchasing process in the life sciences.

When a scientist realizes they need a tool to solve an experimental…

Customer experience in the clinical diagnostics industry is increasingly a target for improving overall customer satisfaction and a potential opportunity for differentiation beyond product performance, service plans, and price. This Kalorama Information report is an essential tool to learn how the in vitro diagnostics industry is seen from the point of view of their customers.

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Unlock Key Insights into Customer Perceptions in Clinical Diagnostics

Understanding the Clinical Diagnostics Customer Experience: Results of the 2019 Kalorama Survey of Laboratories delves into the customer experience within the clinical diagnostics industry, offering an invaluable tool for understanding how your brand is perceived by your customers. As customer experience becomes a crucial differentiator…

Customers in any market often contact customer service and technical support departments when issues with products arise. Customers in the life science space are no different and rely on prompt and effective customer service and technical support from life science suppliers.

Good support from life science suppliers is particularly important as customers rely on the…