Market Research

“Science in the Digital Age: Exploring Online Behaviors of Researchers” is a new report from BioInformatics that investigates where scientists are naturally gravitating online using both quantitative and qualitative methods. Surveying over 545 science researchers, this report describes their personal and professional online habits. You’ll discover which websites, social media platforms, and influencers are popular among…

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for real-time PCR (qPCR) reagents and develop strategies to retain current customers while winning over new customers, we designed a study that asked 282 global…

We’ve Spoken To Your Customers

Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than product performance and price. An excellent…

The healthcare system’s objectives of reducing costs, saving sample volume, cutting down provider time, and improving outcomes are crucial, and the long-term care market is a key area where these goals are being addressed. Kalorama Information’s report, The U.S. Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living, 9^th Edition, provides…