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2024 Digital Marketing & Advertising in the Life Sciences
Publication Date: March 22, 2024
Tags: Digital Marketing, Life Science, Marketing
Pages: 95
SKU: 24-016BIO
Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits!
To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, 2024 Digital Marketing & Advertising in the Life Sciences.
This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the years.
Objectives
- Understand the usage and preference of digital channels
- Characterize the impact of social media and science-related websites on scientists’ perceptions
- Determine the most effective strategies for suppliers to market to and engage life science researchers
Companies Mentioned
- Abcam
- Agilent Technologies
- ATCC
- BD Biosciences
- Beckman Coulter
- Bio-Rad Laboratories
- Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
- Bruker
- Cell Signaling Technology
- Corning Life Sciences
- Cytiva/Pall
- Danaher
- Eppendorf
- IDT (Integrated DNA Technologies)
- Illumina
- Leica
- MilliporeSigma/Merck
- New England Biolabs
- Promega
- QIAGEN
- Repligen
- Revvity
- Roche Molecular Systems
- Santa Cruz Biotechnology
- Sartorius
- SCIEX
- STEMCELL Technologies
- Tecan
- Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
- VWR
- Waters
- ZEISS
Table of Contents
- Study Overview and Objectives
- Demographics
- Executive Summary
- Digital Channel Usage
- Study Overview and Objectives
- Demographics
- Executive Summary
- Digital Channel Usage
- Usage of Social Media Platforms
- Attitudes Towards Online Advertising
- Supplier Sponsored Content
- Virtual Experiences and Activities
- Video
- Mobile Marketing
- Methodology
- About Us
- Appendix
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