2026 Customer Loyalty and Switching: Antibodies

Report Description

How loyal are researchers to their antibody suppliers, and what drives them to switch? Which catalog antibody providers lead in customer satisfaction and retention, and where do gaps exist?

The 2026 edition of Customer Loyalty and Switching: Antibodies delivers a definitive read on where life science professionals stand today. Drawing on responses from n=296 researchers across North America, Europe, and APAC, this report provides your team the benchmarks and market intelligence needed to act with confidence in the antibody supplier landscape.

This edition explores critical supplier metrics including Net Promoter Score, repurchase likelihood, brand affinity, and the barriers preventing researchers from switching suppliers. Key findings reveal that Thermo, Abcam, and Cell Signaling Technologies (CST) dominate the market, with most researchers using an average of 5.6 suppliers simultaneously. The report identifies which factors drive loyalty—from product quality and consistency to pricing and trustworthiness—and highlights where smaller suppliers are carving out competitive niches.

Study Objectives

• Understand researcher familiarity with antibody suppliers and likelihood to recommend
• Measure loyalty to suppliers and identify the key reasons driving loyalty
• Gauge likelihood of switching suppliers and identify factors that drive switching behavior
• Compare consumer preferences across suppliers in the market
• Assess supplier performance across key metrics including product quality, pricing, and portfolio breadth
• Evaluate the relationship between supplier characteristics (breadth, quality, price) and customer loyalty

Companies Mentioned

The following suppliers are mentioned and/or evaluated in this report. Current usage, frequency of purchase, consideration, first consideration, repurchase likelihood, net promoter score, perceptions of quality, portfolio breadth, and feelings of trust, want love, and loyalty are assessed for leading antibody suppliers.

• Abcam
• Abnova
• Agilent (Dako)
• Beckman Coulter
• Bio-Rad (formerly AbD Serotec)
• Bio-Techne (Novus Biologicals, R&D Systems, BiosPacific)
• Cayman Chemical
• Cell Signaling Technologies
• Cytiva (Amersham)
• Enzo Life Sciences
• GenScript
• Jackson ImmunoResearch Laboratories
• MilliporeSigma/Merck (Calbiochem, Novagen, Sigma Aldrich)
• Miltenyi Biotec
• New England Biolabs
• PROGEN
• Promega
• ProteinTech
• Revvity (BioLegend)
• Roche (Spring Bioscience, Ventana)
• Rockland Immunochemicals
• Santa Cruz Biotechnology
• STEMCELL Technologies
• Thermo Fisher Scientific (eBioscience, Invitrogen, Lab Vision, Molecular Probes, PeproTech, Pierce)
• Vector Laboratories
• Waters Biosciences (formerly BD Biosciences, Becton Dickinson Horizon, Pharmingen, etc.)