This special blog post is reprinted with permission from the Eye on IVD newsletter and features an interview with Kalorama Senior Editor Daniel Granderson, offering insights into the IVD market outlook for 2026. Before we…

Session 3: Insights to Action: Turning CX Insights to Strategy Data is only as powerful as the action it inspires. In this closing session, we’ll show how to prioritize improvements, close feedback loops, and embed…

Session 2: Building a Customer Engagement (CX) Measurement Strategy Growth requires moving from theory to execution. In this session, we’ll explore how to design a CX measurement framework that works across life sciences, diagnostics, and…

Session 1: Why Customer Experience Matters: Customer experience isn’t just a buzzword — it’s the foundation of business strategy. This kickoff session highlights why CX measurement matters and how it drives loyalty, retention, and growth.…

Watch Bruce Carlson, Head of Kalorama Information, in this 30-minute strategic briefing on the worldwide in vitro diagnostics (IVD) market.