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July 29, 2026
| BioInfo Admin
Beyond the Purchase Order: Marketing to Early-Career Scientists
BioInfo | On-Demand Webinar | July 2026
Early-career scientists are reshaping how lab products get discovered and shortlisted. Join BioInformatics for a 30-minute session presenting direct survey findings from Millennial, Younger Millennial, and Gen Z life scientists — and leave with data and three practical actions to better reach and convert this audience.
What’s covered:
- Channel preferences and the content formats that drive engagement
- The communication styles that resonate
- The two-step recommender dynamic that shapes final buying decisions
Based on a survey of 150 global scientists, published in BioInfo’s Speaking Their Language: Marketing to Early-Career Scientists report. All registered attendees will receive a free copy of the Beyond the Bench survey summary asset.
Access Includes: 🎬 On-Demand Recording 📊 Webinar Deck / Slides
Access Now
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