Marketing and Customer Experience

This report presents findings from a comprehensive survey of clinical diagnostics professionals, across multiple years (2019, 2020, 2022, and 2025), focusing on their experiences with vendors, product usage, purchasing behavior, and operational challenges. The findings offer actionable insights to enhance customer engagement, support product innovation, and improve service delivery across the IVD industry. These insights…

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for real-time PCR (qPCR) reagents and develop strategies to retain current customers while winning over new customers, we designed a study that asked 282 global…

As life science researchers continue to elevate their expectations, understanding customer experience enables suppliers to identify areas of improvement and benchmark against their key competitors. In 2024, we continued a longitudinal study to support suppliers looking to improve their customer experience strategy. The outcome is our latest report, Benchmarking for 2024: Understanding the Life Science Customer…

Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits!

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these…

In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science…

On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing.  However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all the touchpoints, channels, and…

In today’s fiercely competitive life science market, an effective and efficient customer experience is the key to success. It’s a golden opportunity for suppliers to differentiate themselves and stand out in a crowded marketplace to expand their relationships with current customers, while building new relationships with prospective customers. As consumers continue to elevate their expectations,…

The Voice of 841 Scientists on How They Want to Be Marketed To Online

Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email…

Customer experience in the clinical diagnostics industry is increasingly a target for improving overall customer satisfaction and a potential opportunity for differentiation beyond product performance, service plans, and price. This Kalorama Information report is an essential tool to learn how the in vitro diagnostics industry is seen from the point of view of their customers.

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Unlock Key Insights into Customer Perceptions in Clinical Diagnostics

Understanding the Clinical Diagnostics Customer Experience: Results of the 2019 Kalorama Survey of Laboratories delves into the customer experience within the clinical diagnostics industry, offering an invaluable tool for understanding how your brand is perceived by your customers. As customer experience becomes a crucial differentiator…