Life Science — Commercial

Discover Life Science customers’ expectations and perceptions of their experiences with customer service and technical support.

To help suppliers understand the importance of customer service and technical support in purchase decisions and recommendations of life science suppliers, BioInformatics, part of Science and Medicine Group, designed a study that asked 414 global life scientists with recent…

Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits!

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these…

In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science…

On the surface, the journey the life science customer takes may seem very simple – especially in the modern age of point and click purchasing.  However, if you look more closely, it is easy to see that the journey a customer takes from deciding they need a specific product, through all the touchpoints, channels, and…

In today’s fiercely competitive life science market, an effective and efficient customer experience is the key to success. It’s a golden opportunity for suppliers to differentiate themselves and stand out in a crowded marketplace to expand their relationships with current customers, while building new relationships with prospective customers. As consumers continue to elevate their expectations,…

BioInformatics’ recent publication, “Customer Loyalty: Nucleic Acid Extraction Kits,” dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands,…

What is the future of synthetic biology?  What approaches will work in the marketplace for vendors?  Bioinformatics has spoken to authorities in the market in the public and private sectors and compiled a report.

With 18 one-hour in-depth interviews, this report, Cutting Edge Trends in Synthetic Biology: Key Opinion Leader Interviews highlights the needs and considerations…

We’ve Talked to Over 400 Life Scientists About Artificial Intelligence in the Life Sciences.  This report has the Results.

What is the future of life science AI? How important will AI be to the work life of scientists? What purpose will life science intelligence serve? What comes to mind when scientists think about AI? What…

Understand From the Consumer Perspective

We’ve Spoken to Your Customers

Today, a key area of focus for consumers is environmental sustainability and supporting brands that promote and enforce those efforts. As markets move towards more sustainable products, the perceived efficacy of institutional sustainability initiatives is critical to driving growth and trust in your brand. To…

Understanding the Life Science Customer Experience

We’ve Spoken To Your Customers

Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before. Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than…

2022 Single Cell Analysis provides an in-depth examination of scientists’ workflows in single cell isolation, analyte extraction, and analyte analysis, as well as the instruments and kits they rely on. Drawing on responses from 350 scientists worldwide, collected through an online survey conducted between May 17 and June 2, 2022, this report delivers…

The Voice of 841 Scientists on How They Want to Be Marketed To Online

Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer’s digital behavior and respond with email…